← Cases · Marine equipment storefront / US market
TideHarbor
E-com for the US market: a marine storefront and an honest quote request, not a fake “buy in one click”
Who it was for
Businesses with a high ticket where the sale is a quote, not an instant charge
Value
A strong storefront plus an operational lead loop: you keep ad attribution and don’t lie to the buyer about one-click.
Interface
Pain
An expensive outboard can’t honestly sell “in one click.” You need freight, fit, stock. Meta without end-to-end attribution is money into the void.
Goal
A US-facing shop with an RFQ funnel, chat, and path analytics through to the lead card.
Path
- Catalog, PDP, Quick View in shopper logic
- Cart = RFQ list, then quote and manager
- Sales chat + fan-out into CRM
- Meta Pixel + CAPI, journeys, admin
What’s inside
- Storefront and merch hero
- RFQ cart
- Chat → lead
- Admin for products / reviews / blog
Result
A working US storefront: mobile-first, honest commerce language, the lead doesn’t vanish between the shop and the manager.
Why this case is telling
A case for teams selling equipment and hard choices — not T-shirts. Client upside: less ad waste and a clear path from interest to request.