← Cases · Consumer finlit app
Ruble Frog
A mobile product with character: a money habit without a mandatory account
Who it was for
Anyone who needs a mobile product end-to-end — from UX to store release
Value
Not another tracker — a habit. Data on the phone, RuStore release, iterations from feedback.
Interface
Pain
Financial literacy is boring; banking apps don’t teach discipline.
Goal
An offline mentor with a mascot: budget → goals → learning.
Path
- Onboarding and “Today”
- Limits and goals
- Quests and achievements
- Release and support
What’s inside
- 5 tabs
- Bank notifications
- Share cards
- On-device model
Result
A live app on RuStore — from idea to store shelf.
Why this case is telling
Shows an end-to-end product build. For nearby businesses: I ship to release, I don’t leave “almost done.”