← Cases · UniChina Hub · module
Survey builder
Public surveys in the site’s look: step logic, CRM tags, completion analytics
Who it was for
Marketers and sales leads who need a data-collection form that writes into their own CRM
Value
The survey looks like a brand page, and answers become a deal: pipeline, tags, drop-offs — you see where people left.
Interface
Pain
A builder form doesn’t match the pipeline. Answers sit in Google Sheets. Incomplete runs vanish. Changing a question means waiting on a developer again.
Goal
Your own form builder: steps, branches, cover, a public link, analytics and export.
Path
- Survey list: draft / published / archive
- Step canvas with logic and page background
- Link to CRM pipeline and tags
- Analytics: started, finished, average time, CSV/HTML
What’s inside
- Step and condition editor
- Public link /f/slug
- Completion analytics
- Archive without losing answers
Result
The form is part of Hub, not a side widget. A marketer edits the survey; a sales lead sees who never finished.
Why this case is telling
A separate case because teams buy a survey builder without a “big CRM”: schools, agencies, a product launch. Here it sits in the admissions loop — the scheme is the same for any lead capture.
The live cabinet is private. You can judge the interface in the demo on this page.