← Cases · UniChina Hub · module

Survey builder

Public surveys in the site’s look: step logic, CRM tags, completion analytics

Surveys Forms CRM

Who it was for

Marketers and sales leads who need a data-collection form that writes into their own CRM

Value

The survey looks like a brand page, and answers become a deal: pipeline, tags, drop-offs — you see where people left.

Survey list
Builder
Form analytics

Pain

A builder form doesn’t match the pipeline. Answers sit in Google Sheets. Incomplete runs vanish. Changing a question means waiting on a developer again.

Goal

Your own form builder: steps, branches, cover, a public link, analytics and export.

Path

  • Survey list: draft / published / archive
  • Step canvas with logic and page background
  • Link to CRM pipeline and tags
  • Analytics: started, finished, average time, CSV/HTML

What’s inside

  • Step and condition editor
  • Public link /f/slug
  • Completion analytics
  • Archive without losing answers

Result

The form is part of Hub, not a side widget. A marketer edits the survey; a sales lead sees who never finished.

Why this case is telling

A separate case because teams buy a survey builder without a “big CRM”: schools, agencies, a product launch. Here it sits in the admissions loop — the scheme is the same for any lead capture.

The live cabinet is private. You can judge the interface in the demo on this page.

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